With an uncompromising adherence to its firm policy of underground electronic music, Natural Selection stands as one of the finest purveyors of pioneering and experimental electronic music in London (and beyond), bridging the heavier spectrum of Techno, Electro, Acid, etc. with new style and form, whilst always paying homage and striving to immortalise the traditional and original roots from which it has grown.

Originally formed in Newcastle upon Tyne in 2010, it has now certified its rank within the London elite and gained a reputation for exquisite curation, which has opened the doors to some of the city’s best venues. Most notably London’s dark sanctum FOLD, where it has built its true spiritual home.

As well as their recent transition into a record label with their well-received inaugural V/A release “NS001” in October 2021, the last few years have seen Natural Selection bring an array of heavyweight artists to its frontline, including The Fear Ratio (James Ruskin & Mark Broom), The Advent, Regis, Claro Intelecto, Kamikaze Space Programme, Conforce, The Exaltics, Scan 7, Developer, DJ Skull, Sterac, E.R.P., DJ T-1000 & many more. Its residents include reputable names such as Annie Hall (CPU, Detroit Underground), Second Storey (Frustrated Funk, R&S), Operator (MORD, Audio Assault) and SWARMM, along with its co-founder and original resident Kodah and other London advocates.

One can always expect the most cutting-edge, hard-hitting electronics from Natural Selection, beautifully combined with a euphoric sense of catharsis.